Facebook Now Letting Brands Claim Community Pages

Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations.

Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations.

While companies cannot claim an unlimited number of community pages as their own, this is a great feature for brands who had numerous community Pages that weren’t under their control. Over the weekend we saw a number of Help pages on Facebook confirming that brands could merge up to five community Pages into their own Page, however those help pages have since disappeared. Despite the temporary removal of the help pages, we’ve since visited community Pages and have confirmed that they can be claimed.

All you need to do is visit a community Page that has used your brand name and click on the link at the bottom which states “Is This Your Page?” After clicking, you will be brought through a verification process to confirm that you are truly the owner of the Page. While we haven’t gone through the process completely yet, I’m sure there are plenty of brands that are looking to claim community pages. The help page previously stated the following, regarding the approval process:

Once you have submitted the request to merge the Community Page(s) to your authenticated Page, Facebook will review your request and verify that the merge request is for two similar entities. For example, the Community Page for Nike could merge with the authenticated Nike Page, but a merge request for Nike Basketball or Nike Shoes to merge to the general Nike Page would not be approved.

Please keep in mind that the review process may take a few days, and that we may contact you if we need additional information. If we approve the request, anyone who has “Liked” the Community Page(s) will be combined and connected to your authenticated Page.

We’ll be sure to post updates as we hear more about the community page claiming process!

Thanks to Rob for the tip!