Facebook Now Displaying Post Insights On Smaller Pages

Facebook has been providing large post insights with information about engagement on each story for a long time now, however we're now receiving reports that smaller pages are also receiving post insights as well.

Facebook has been providing large post insights with information about engagement on each story for a long time now, however we’re now receiving reports that smaller pages are also receiving post insights as well.

This also comes amid reports that Page administrators have seen a dramatic increase in their daily page views. As far as we can tell this was a result of an undercounting error that was showing up for a number of administrators, however we haven’t received too many reports about this surge (please let us know if you’ve seen similar surges in performance from your page insights in recent days). Overall the ability for smaller page admins to see the number of impressions is not a huge change, however it could be useful for admins looking to figure out which posts perform the best.

Increasing performance is critical for those who are looking to maximize the number of impressions they get. One number that Facebook still avoids sharing is the number of unique users who see a Facebook Page post on any given day, something that I’m sure every administrator would be interested in seeing. If you’re a page administrator for a smaller page, please let us know in the comments if you are seeing post insights as well!

Update
This is part of a broader roll out now formerly announced by Facebook.