Facebook notifies page owners of engaging posts, tries other tactics to encourage Promoted Posts
As Facebook looks to convert more page owners into advertisers, it is trying even more new ways to highlight its Promoted Posts product.
Some users are now receiving notifications when one of their page posts performs better than average. The notification encourages page owners to advertise the post to get “even better results.” Whether or not they take the recommendation, page owners might appreciate the notice about how well their post is doing. This is similar to another recent test of a homepage module that identifies a well-performing post and links to a page where users could buy additional reach through Promoted Posts.
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