Facebook Benches Itself in Bidding for NFL Livestreaming (Report)

Facebook is not quite ready for some football, as Bloomberg reported that the social network has dropped out of the bidding to livestream Thursday-night National Football League games.

Facebook is not quite ready for some football, as Bloomberg reported that the social network has dropped out of the bidding to livestream Thursday-night National Football League games.

According to Bloomberg, two factors led to Facebook’s decision to punt: The social network prefers that its video content remain commercial-free, which NFL games obviously are not, and the early start times of the league’s London games (the 2015 London game kicked off at 9:30 a.m. ET/6:30 a.m. PT), which are part of the streaming package.

Verizon Communications, Yahoo (which has live-streamed previous NFL games from London) and Amazon are reportedly still involved in the bidding process.

Readers: Did Facebook do the right thing in dropping out of the bidding to livestream NFL games?

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