ShopIgniter Puts Shopping Into Facebook's News Feed
Social commerce software provider ShopIgniter is bringing shopping directly into the Facebook news feed.
Social commerce software provider ShopIgniter is bringing shopping directly into the Facebook news feed.
ShopIgniter introduced what it calls “in-stream technology,” saying it allows merchants to promote products and services, offer deals, complete secure transactions (two-sided SSL encryption), and manage inventory, all within the news feed on Facebook.
The company added that vendors can launch products onto the news feed with three clicks and display information such as quantity remaining and alternative choices in the event that items sell out.
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