Facebook News to Begin Expanding Worldwide

The social network is eyeing Brazil, France, Germany, India, U.K.

Facebook News when it debuted last October Facebook

Facebook revealed plans to roll out Facebook News in multiple countries over the next six months to one year, potentially starting with Brazil, France, Germany, India and the U.K.

Just as in the U.S., publishers will be paid to include their content within the tab.

Facebook News debuted in the U.S. last October as a stand-alone tab in the social network’s flagship mobile applications, and it was rolled out to all U.S. users in June as a bookmark in the apps, also appearing as a tab for frequent visitors.

Facebook vice president of global news partnerships Campbell Brown said in a Newsroom post Tuesday that over 95% of the traffic delivered to publishers by Facebook News in the U.S. was incremental to the traffic those publishers were seeing from News Feed.

The social network has historically used Australia as a market to test or roll out new features, but that country is notably absent from the plans Facebook revealed Tuesday.

The Australian Competition and Consumer Commission said in late July that Facebook and Google had three months to negotiate with news publishers there on payment for content.

Brown said in her Newsroom post that the social network will work closely with news partners in each country where it adds the feature, in order to tailor the experience to consumer habits and news inventory in each market, as well as to honor publishers’ business models.

She added, “We will continue to focus on growing engagement of Facebook News in the U.S., and we’re committed to the partnerships we’ve developed with U.S. publishers to make Facebook News a valuable asset over the long term.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.