Facebook Needs to Fix The Pages Product
Back in November Facebook released a new product called Facebook Pages. What I believed was the most important feature was the ability to add applications to Pages. Since then thousands of pages have been created and everyday I see another friend that has become a fan of a product, person, or service. There are still some serious issues with the Pages product though. I experienced these first hand while launching the inaugural Social Ad Summit.
Can’t Send Messages
This has to be the most significant problem facing pages: you can’t send messages to fans! Rather than using messages Facebook opted to use an alternative messaging system called “updates”.
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