Facebook Mobile Posts Do Best During Evenings: Study

Reaching the 350 million people who access Facebook via mobile devices requires a different posting style than what you might do to reach people at their desktops.

Reaching the 350 million people who access Facebook via mobile devices requires a different posting style than what you might do to reach people at their desktops.

According to Vitrue, the keys for marketers on Facebook who are targeting the ever-increasing percentage of mobile users are:

  • Post either all text or all images, but not both in the same posting;
  • Don’t use question marks or exclamation points;
  • Keep it short, as in 70 characters or less;
  • Include links;
  • Post from Thursday through Sunday, during the following times: 1 a.m.
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