Social Pro Daily

Facebook Mobile Platform Has $2.55 Billion Ad Potential

On the heels of Facebook's newest platform for mobile debuting, LeadBolt expects advertising in this sector to reach $2.55 billion by 2014.

DavidCohen
By David Cohen

Mobile advertising in the U.S. will reach $2.55 billion in spending by 2014, up from $1.1 billion in 2011. That’s the kind of outlook that Facebook has in mind with the upgrade of its platform for handheld devices and applications.

That’s according to LeadBolt, which has its eyes on 4.85 billion people projected to use mobile phones by 2015.

The mobile advertising provider, citing figures from eMarketer, also estimates that:

  • 28.9 million people (or 12 percent of the U.S.
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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