Facebook Explains Mobile-Focused Design

As more users check their Facebook activity on their phones or tablets, the company's design team has had to follow suit. When Facebook announced the redesigned News Feed, Co-Founder and CEO Mark Zuckerberg said the design was largely motivated by mobile. The Facebook Design team took users behind the curtain to share exactly what that means, and how the company is becoming more mobile-minded.

As more users check their Facebook activity on their phones or tablets, the company’s design team has had to follow suit. When Facebook announced the redesigned News Feed, Co-Founder and CEO Mark Zuckerberg said the design was largely motivated by mobile. The Facebook Design team took users behind the curtain to share exactly what that means, and how the company is becoming more mobile-minded.

Michael Reckhow, a Facebook product manager, said the biggest challenge for the design team has been trying to translate the site’s big-picture desktop experience into a smaller screen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in