Half Of U.S. Mobile Facebook Users Read Brand Posts

Over half of Americans who access Facebook while on the go read posts from pages run by brands, organizations or events.

Over half of Americans who access Facebook while on the go read posts from pages run by brands, organizations or events.

That gem appears in comScore MobilLens’ latest tally of mobile Facebook usage, which has risen 50 percent over the past year.

The consultancy found that 70 percent of those using Facebook on mobile devices — including smartphones and tablets — posted a status update from the gizmo on the go.

Facebook earlier this year disclosed that total mobile users worldwide exceeds 350 million.

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