Facebook May Expand Deals To Compete With Groupon

Facebook will begin testing an expansion of the Deals service to better compete with Groupon.

Facebook will begin testing an expansion of the Deals service to better compete with Groupon.

Bloomberg News’ Brian Womack reports that Facebook employees will work with businesses to promote Deals and encourage people with accounts on the 600-member social network to share details about the discounts with friends. Tests of this expanded service would begin in Atlanta, Austin, Dallas, San Diego and San Francisco.

At first glance, the description above doesn’t sound like an expansion unless you read it as staff of Facebook working more closely with businesses than has previously occurred.

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