Facebook Marketing Showcase: Athletic Apparel Brands Make a Play on Facebook
Similar to other clothing retailers, the athletic apparel industry stands to make gains through Facebook marketing thanks to its enthusiastic built-in fan base, connection to real life events and celebrities, and broad overlap with Facebook’s young adult audiences in consumer economies.
In this week’s Facebook Marketing Showcase, we’ll be looking at some of the major sports apparel brands on Facebook.
Puma
Originally formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, the relationship between the two brothers deteriorated until the two parted ways in 1948, forming Puma (Rudolf) and Adidas (Adolf).
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