Facebook's IPO May Boost ROI For Advertisers
The forthcoming initial public offer will increase pressure on Facebook to monetize traffic more efficiently, a win for all involved.
Facebook’s value is rising in both the eyes of investors and marketers alike. The forthcoming initial public offer will increase pressure on the company to monetize traffic more efficiently.
Right now, retail marketing executives are still learning how advertising on Facebook offers a return on investment in a way that’s different from other types of promotions — as this understanding grows, so will social ad spending.
Based on our client data, 40 to 60 percent of all transactions that start on a Facebook ad end in a different channel.
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