Unlike Mick Jagger, Facebook Marketing Partner Sprinklr was able to Get Satisfaction. Sprinklr announced recently the acquisition of online community consumer platform Get Satisfaction, which will help Sprinklr extend its Experience Cloud product into multi-channel customer care.
Ragy Thomas, Sprinklr CEO, discussed the acquisition in a press release:
You can’t market or sell to unhappy customers in a world of connected consumers. It is only a question of time before all brands recognize that the marketing of the future begins with great customer care. It makes no sense for the marketing team to spend hundreds of millions of dollars driving acquisition while the head of customer service is compensated on reducing the time with your best customers.
Get Satisfaction CEO Rahul Sachdev explained why the acquisition made sense:
Get Satisfaction’s vision is to enable a world where customers achieve ultimate value with their brands. We upgrade outdated one-to-one support systems and increase a brand’s ability to create happy customers. In the last five years, Sprinklr has created a platform that is redefining how global brands connect with their customers. With Sprinklr, we now have a tremendous opportunity to accelerate our vision and deliver greater value.