Facebook Marketing Partner Offerpop Adds Consumer Data to SaaS Platform
Social marketing firm Offerpop, a Facebook Marketing Partner, announced recently that it has added consumer data to its engagement marketing software-as-a-service platform.
Social marketing firm Offerpop, a Facebook Marketing Partner, announced recently that it has added consumer data to its engagement marketing software-as-a-service platform.
This allows brands to build richer consumer profiles, perform advanced segmentation and analysis, as well as activate customers through targeted and personalized marketing initiatives. It’s a way for brands to gather more top of the funnel data to pair with the bottom of the funnel figures such as purchase history.
Wendell Lansford, Offerpop CEO, commented on the announcement in a press release:
Today’s ‘always on’ world offers limitless opportunities for brands to engage with consumers across digital and traditional channels.
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