Facebook Making Changes to News Feed, Requests, Bookmarks to Promote Social Games -- or Hide Them

In the latest of Facebook’s ongoing efforts to reshape its developer platform, it is introducing big changes aimed at the most successful category of third-party applications to-date: social games and related applications.

Overall, the changes could hurt virality for many developers, even if they see increased engagement; Facebook also says that there is more help on the way to social game developers in the coming months, including a revamped infrastructure and new APIs.

Most importantly out of all the of the changes today, the company is altering how the news feed will work.

After the changes take effect, people who do not play games will no longer see news feed application stories from friends who do play games — same goes for any other third-party app.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in