Facebook Makes Play for Local Ads

Shutterstock deal gives small marketers options for images

Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images. The companies' partnership—financial terms were not disclosed—is designed to arm small- to medium-size businesses with creative for Facebook ads.

The images will be available within Facebook's ad-building system in the coming days, per the the Palo Alto, Calif.-based digital giant.

It has also launched an image uploader that is meant to allow advertisers to test multiple images for effectiveness. In addition, Facebook says business page administrators can now upload multiple photos for a single post on the site via its desktop and mobile applications.

During the past two years, Mark Zuckerberg's company has consistently pitched agencies and brands with marketing-minded features like Facebook Studio. Today's development could signal that the creative-based outreach is expanding to capture the lucrative digital space of local advertising dollars.