Facebook Makes It Easier To Unlike Pages

Facebook has made a subtle change to the Facebook feed which results in decreased friction for users who want to unlike pages. The result is that many pages could end up seeing an increased number of unsubscribes.

So far our Facebook insights haven’t shown any dramatic impacts from the changes, however we’ll monitor things closely to see if things change. Granted, clicking on an “X” and then selecting “Unlike Page” requires a fair amount of effort, however we’ve had a couple people notice this feature.