Facebook Makes it Easier for Developers to Let Advertisers Target Their Users
This week, Facebook added what we believe is a new feature to the application settings dashboard that lets developers add “Advertising Accounts” to their applications. What is an Advertising account, compared to a normal Admin account for an application? Essentially, those users granted Advertising Accounts for an application are considered authorized to use the “connection targeting” feature to place Facebook Ads targeted to users of that app.
The “Advertising Accounts” field is on the “Advanced” tab of the application settings dashboard
While developers could have always theoretically allowed any advertiser to use a developer account to place connection-targeted Facebook Ads, now it’s easier to manage.
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