Facebook looks to drive app installs with 'send to mobile' button in News Feed
Facebook is testing a “send to mobile” button in the hover card that appears when users mouse over app stories in News Feed.
The feature, which initially launched as part of App Center, helps users discover mobile apps while browsing Facebook on desktop. If an app has a mobile component, users will see a “send to mobile” button when they hover over the name of the app within the feed. Clicking the button will send a notification to the user’s phone and link to the app’s mobile site or native app download page in the Apple App Store or Google Play.
“Send
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in