Facebook Looks to Boost Transparency on High-Reach Pages, Instagram Accounts

The effort will start with those based outside of the U.S. that have large U.S. audiences

Facebook is exploring ways to extend these transparency measures further Facebook

Facebook will begin providing information on the location of high-reach pages and Instagram accounts on every post they share in an effort to boost transparency measures prior to November’s presidential election in the U.S. and similar events in other countries.

Facebook product manager Anita Joseph and Instagram product manager Georgina Sheedy-Collier said in a Newsroom post that the initiative will begin with Facebook pages and Instagram accounts that are based outside of the U.S. but have large audiences that are primarily based in the U.S.


They added that the company is exploring ways to extend these transparency measures further.

Joseph and Sheedy-Collier wrote, “We want to make sure people use our services authentically and can understand who is behind the posts they’re seeing. This is particularly important when it comes to elections, so we’re taking extra steps to make pages and accounts with large audiences more transparent … These changes are part of our broader efforts to protect elections and increase transparency on Facebook and Instagram so people can make more informed decisions about the posts they read, trust and share.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.