Facebook Local Business Page Owners: Here's How to Get That Verified Checkmark

As first reported by Marketing Land, Facebook is rolling out dark gray verified checkmarks for local business pages.

Facebook also updated a Help Center entry, explaining how a local business page owner could get the mark:

1. Click Settings at the top of your Page
2. From General, click Page Verification
3. Click Verify this Page, then click Get Started
4. Enter a publicly listed phone number for your business, your country and language
5. Click Call Me Now to allow Facebook to call you with a verification code
6. Enter the 4-digit verification code and click Continue

For users and other general (non-local) page owners, there’s still no real way to opt-in to acquire the verified checkmark.