Media Outlets Use Facebook Live to Cover Kobe Bryant’s Last Game

Los Angeles Lakers shooting guard and NBA superstar Kobe Bryant played his last game Wednesday night, and Facebook Live was courtside.

Los Angeles Lakers shooting guard and NBA superstar Kobe Bryant played his last game Wednesday night, and Facebook Live was courtside.
The social network’s livestreaming video feature was used by several media outlets covering the legend’s farewell, including ESPN, Mundo ESPN, Fox Sports, 120 Sports, Sports Illustrated, USA Today and the Los Angeles affiliates for Fox and ABC:

Image courtesy of Kobe Bryant Facebook page.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.