Facebook Live Launching for Android; Several Countries Added

Why should Facebook users in the U.S. with iOS devices have all of the fun?

Why should Facebook users in the U.S. with iOS devices have all of the fun? The social network announced Friday that its Facebook Live live-video-streaming feature will begin rolling out for Android users next week.

Product manager Vadim Lavrusik and engineering manager Dave Capra said in a Newsroom post that the Android rollout will start in the U.S., with more countries to be added “soon.”

Speaking of “more countries,” Lavrusik and Capra also revealed that Facebook Live for iOS is now available in more than 30 countries, adding:

We’ll continue to roll this out to more people as well as pages in countries around the world in the coming weeks.

Facebook co-founder and CEO Mark Zuckerberg said during a town-hall question-and-answer session in Berlin Friday that on average, users watch Facebook Live videos more than three times longer than non-live videos on the social network, adding that more than 50 percent of users watching Facebook Live videos are doing so via Android devices.

For users who are new to Facebook Live, Lavrusik and Capra provided the following introduction:

To share live video, simply tap “What’s on your mind?” at the top of News Feed and select the live video icon. You can write a quick description and select the audience before going live. During your broadcast, you’ll see the number of live viewers and the names of friends who are tuning in, and you can respond to a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.

You can discover live videos from your friends and public figures you follow right in News Feed. While watching a live video, you can tap the subscribe button to get notified the next time the broadcaster goes live.

Readers: Have you ever broadcast or viewed a Facebook Live video?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.