Facebook Is Going Live for 24 Hours to Celebrate International Women’s Day

Facebook users will see 'celebratory artwork' in their News Feeds directing them to the Facebook Live event

Facebook is marking International Women’s Day Wednesday (March 8) with a 24-hour Facebook Live video.

Global director of diversity Maxine Williams announced in a Newsroom post that the 24-hour Facebook Live video kicked off Tuesday (March 7) at 7:30 a.m. PT/10:30 a.m. ET, adding:

Through #SheMeansBusiness—a program Facebook launched last year to support, celebrate and empower women entrepreneurs and women-owned businesses—we will host a global Facebook Live event. For 24 consecutive hours, policy makers, female business owners, entrepreneurs, NGOs (non-governmental organizations) and leaders around the world will use Facebook Live to share inspiration, impart knowledge and discuss topics of women in business.

Everyone can join and start their own conversation on Facebook to celebrate female leaders, entrepreneurs, industry role models or business owners. Use the #SheMeansBusiness hashtag in all Live conversations or posts that celebrate women in business.

Williams also said Facebook users will see “celebratory artwork” in their News Feeds directing them to the Facebook Live event.

She pointed out that 40 percent of business pages on Facebook are women-owned, representing a 60 percent jump between 2015 and 2016, and she suggested the following ways that women on Facebook can participate:

  • In addition to tuning into this 24-hour event, people on Facebook can show their solidarity for International Women’s Day by going Live on their own, checking out a local women-led group or event, writing a supportive post or sharing a related video or photo.
  • Show support for the day by sharing the celebratory artwork you may see at the top of News Feed or by clicking on the “Explore Inspiring Stories” button to visit the #SheMeansBusiness site.
  • Share a conversation on Facebook Live to celebrate women’s progress and achievements.
  • Write a post, share a video or photo about women making a difference in all communities around the world.
  • Find a local International Women’s Day event or discover a women-focused group that’s relevant to issues close to your heart and get involved. People in over 100 countries around the world have already taken to Facebook to organize thousands of events related to International Women’s Day.
  • In the U.S., start a Facebook fundraiser for a favorite nonprofit on behalf of female empowerment or add a donate button to a live video.

Finally, Facebook chief operating officer Sheryl Sandberg chimed in via this video:

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.