Facebook "Likes" More Profitable than Tweets, But Twitter May Overtake Them

The value of a tweet is a contentious issue among social media marketers, many of whom still don’t understand how Twitter can be used to reach a large, targeted audience. And if you combine this attitude with the fact that Facebook “Likes” are still more profitable, it seems like Twitter’s still got a ways to go to prove itself. However, a new study reveals that Twitter might not be as distant from Facebook’s huge profitability as we think.