Facebook Likes Might Not Be as Valuable as You Think

AddShoppers breaks down social commerce data, with surprising results. Pinterest generates more revenue than Facebook and StumbleUpon conversions yield the highest average order value.

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As more brands invest in content marketing, they’re also looking for hard numbers to validate their investment. In 2013 research indicated that a Facebook “like” was worth up to $174. However data from social marketing app developer AddShoppers pegs a Facebook “Like” at a significantly lower value.

According to the 2013 Social Commerce Breakdown, a Facebook “like” is worth $1.41 and a share is worth $3.58. Twitter and Pinterest are neck and neck with shares worth $.85

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