Facebook Lead Ads Quicken Filling Out Forms via Mobile

We’re just going to need you to fill out a few forms. Luckily, Facebook’s new lead ads make the process a whole lot easier.

We’re just going to need you to fill out a few forms. Luckily, Facebook’s new lead ads make the process a whole lot easier.

The social network introduced lead ads as a way to ease the process for mobile users filling out forms and, by extension, help advertisers see more completed forms.

Leads ads are currently in test mode with “a small group of businesses around the world,” and Facebook did not provide details about a wider-scale rollout of the feature.

The social network provided details about its new lead ads in a Facebook for Business post:

Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses.

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