Facebook has just launched a new way for people to become fans of Facebook Pages: SMS text messaging.
Now, celebrities, business, and brands will be able to get more Facebook fans at events and conferences and through TV and radio campaigns by asking fans to text “fan [your ID here]” to Facebook. For example, you can now become a fan of Inside Facebook by texting “fan insidefacebook” to FBOOK (32665).
Text messaging is a fantastic way for Facebook to expand the tools marketers can use to drive new fans to their Facebook Pages (now also called “public profiles” – we know, it’s confusing). Now, Facebook marketers can get the benefits of viral growth through Facebook’s feed system when users become fans through events and campaigns across many other types of media. This is going to be a big deal for marketers who’ve been looking for ways to accelerate their Pages’ growth.
“Imagine the scenarios- you can ask 10 people in a Board room to take their phone out and become Fans, or 100 people at a rally to become political supporters, or 30,000 people at a concert or ballpark to become fans via mobile device,” wrote Dave Kerpen at theKbuzz, who discovered the new feature earlier today.
It’s theoretically possible that Facebook could also add an SMS blast capability in the future to let Page administrators contact fans via SMS as well – though obviously that would be a long way from where the new service is today.
Currently, the SMS service is open only to select Facebook Pages. A Facebook spokesperson did not have a timeline on the potential rollout plan for the SMS service for all Pages/public profiles.