Facebook Launches Polling Ads
NEW YORK Advertisers seeking to crack the code on reaching Facebook’s growing audience have a new weapon in their arsenal: polls.
CareerBuilder is the first advertiser to test a new ad format on the popular social network. The placement advertises CareerBuilder’s Super Bowl ad and asks users to vote on whether the Arizona Cardinals or Pittsburgh Steelers will win the game. The ad shows the total number of votes and how many of the user’s friends have voted.
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