Facebook Launches New Ad System
Relying on referrals from friends, Facebook users will now be targeted by 60 leading consumer and Internet brands including, Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and Verizon Wireless.Facebook Ads is built on a three-pronged system:
– Businesses can create a page to connect with their target audience
– Businesses create ads that spread virally through “Social Ads”
– New interface gathers data on Facebook activity that will appear to marketers
The ad system launched in unison with 100,000 new Facebook pages that represent the major brands, local businesses, organizations and bands.
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