Facebook Launches Friends Of Connections Targeting For Ads

This afternoon Facebook announced a new targeting feature for advertisers: friends of connections targeting. The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and Applications that you currently manage. It’s an improvement upon the “connections” targeting feature that we previously wrote about. It’s an interesting feature which enables advertisers to take advantage of Facebook’s social graph.

Previously, Facebook advertisements automatically included statements about a user’s friends. This new targeting lets advertisers focus exclusively on those users though.