Facebook Launches 3 Powerful New Targeting Features for Facebook Ads
The recent spate of enhancements to Facebook Ads is continuing today with several new ways to target Facebook ad campaigns. Last week, Facebook turned on time scheduling, and this weekend, ad editing. Today, it’s enabling three new features: connection targeting, multiple country targeting, and birthday targeting.
Connection Targeting
Connection targeting is perhaps the most robust of the new targeting features. With connection targeting, advertisers can now target their ad to only reach users who are:
- Fans of any of your Pages
- Users of any of your Applications
- Members of any of your Groups
- Attendees of any of your Events
Basically, Facebook wants to make it easy for business and brands to increase engagement with any users they’re connected to on Facebook through Facebook Ads, using it as a paid notification or cross-promotion channel.
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