EXPOSED: The Philosophy Behind Google's "Facebook Killer"

Yesterday a presentation from the research lead for Google’s social team, Paul Adams, began spreading around the web. The presentation provides deeper insight into Google’s existing concept of “social” and could help us further understand what the company believes is weaknesses in Facebook’s armor as they prepared to launch a “Facebook killer“. There were a number of themes that were consistent throughout the presentation, all of which we’ve included below.

Strong Vs Weak Ties Within Multiple Groups

The overall theme of the presentation was consistent: we have multiple groups and within those groups there are individuals who we have strong ties with and many more who we have weak ties with.

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