Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance

Updates provide more data and add transparency

Facebook is rolling out a handful of new tools that let marketers take a deeper dive into campaign performance in hopes of providing more transparency about how ads do on the social network.

The company today announced a redesign of its Delivery Insights dashboard to provide more metrics about ad campaigns, including impressions, amount spent and cost per result. The updates also include letting advertisers know when certain audiences overlap in a way that affects performance or when certain users are overexposed to certain ads.

The tools come as Facebook continues to assure advertisers that their ads are performing as Facebook says they are after the revelation in 2016 that the tech company inflated

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