Facebook: The New Rolodex for Journalists

Our sister site SocialTimes recently spoke to Vadim Lavrusik, manager of Facebook’s journalism program. Lavrusik talked about why Facebook is the Rolodex of today’s journalists and how they can use the social network to report. Some of the takeaways:

 

 

Finding Sources
For finding people, journalists can type in phrases like ”College students in New York, NY” and “People who work at Facebook and like the New York Times“ to target a group of people if they don’t have a specific person in mind.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in