The Local Media Consortium and the Local Media Association said this week that they received additional funding from the Facebook Journalism Project to go toward the second phase of the Branded Content Project.
The Branded Content Project kicked off last March with local media companies that were chosen due to demonstrating a commitment to furthering best practices in branded content initiatives, and those outlets received grant money to test and develop sustainable branded content offerings and revenue streams.
The next phase will offer shared services, tools and technology to media organizations interested in creating or growing a branded content business.
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