Facebook issues marketing guidelines for Pages
While Facebook uses Social Ads and the News Feed to help brands promote Pages within Facebook, the task of promoting Pages outside Facebook is largely left to the brand owner.
In order to help marketers clearly promote Pages without causing Facebook brand confusion, Facebook has released the following Pages marketing guidelines:
1) Use or reference to the Facebook brand should not imply partnership, endorsement or sponsorship unless approved by Facebook Brand Marketing.
- Example Do: “Find us on Facebook to discover more about…”
- Example Don’t: Don’t: “Company X partners with Facebook in social advertising campaign”
2) Do not use icons, visuals, logos, etc.
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