Facebook is Your New Editor

If you’re on Facebook, you should get to know Greg Marra. Marra is an engineer for the company who works its News Feed, which means he’s part of a team that determines which news articles you see. Which means that Marra is your new editor.

Of course Marra doesn’t see it that way. Or rather, he has been told to tell media outlets that he doesn’t see it that way. “We try to explicitly view ourselves as not editors,” he told The New York Times. “We don’t want to have editorial judgment over the content that’s in your feed. You’ve made your friends, you’ve connected to the pages that you want to connect to and you’re the best decider for the things that you care about.”

That might be true, but it doesn’t matter much when people like Marra have the final call on what you see in the News Feed. For better or worse, if you’re a Facebook fan, Marra and the social network’s algorithm are shaping — at least a little bit — the news you’re digesting each day.

“We’re saying, ‘We think that of all the stuff you’ve connected yourself to, this is the stuff you’d be most interested in reading,'” Marra added. Which is exactly something an editor would say.

[Image: Denys Prykhodov/Shutterstock.com]