Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options.
The social network said updates coming to Business Manager over the next few months will include new navigation, improved organization of assets and revamped permission management.
The new design for Business Manager will feature a shortcut tool that provides suggestions based on past activity, as well as an ads creation tool that takes users directly into Ads Manager.
Another new feature, business asset groups, will enable users to group their pages, pixels, ad accounts and other assets.
And a new onboarding tool will make it easier to view all partners, onboard new partners and grant access to assets.
In August, Facebook will begin updating posts by pages and ads on mobile to match the look and feel of the redesign introduced at its F8 developers’ conference at the end of April.
Those design changes will include slashing visible primary text from seven lines to three lines, after which people will be prompted to click to see the additional text, as well as reducing the maximum media height for photos and videos to a 4:5 aspect ratio from 2:3.
Facebook said in a blog post that these changes will ensure consistency across Facebook’s family of applications, delivering a better user experience and generating longer-term value for advertisers, adding, “While these updates will automatically apply to posts and ads on Facebook mobile News Feed within the next month, we recommend that advertisers begin to use reduced primary text and shorter media height for feed ads moving forward to deliver the best experience for people.”
Finally, as part of its continuing efforts to review and refine its targeting options, the social network is removing some that are outdated or not frequently used by businesses, such as some related to older song titles, albums or games.
Facebook said in its blog post, “These changes will not impact the vast majority of advertisers. However, when necessary, we will guide advertisers to options that are similar to ones that have been removed and that provide comparable performance. Our goal is to make it easier for advertisers to find and use the targeting options that will deliver the most value and resonate with people.”