Facebook detailed three upcoming changes to its video ranking in the areas of loyalty and intent; video and viewing duration; and originality.
Product management director David Miller said in a Newsroom post that while these are not new components in the social network’s video rankings, they will be given more weight and affect the distribution of videos across the platform, including News Feed, Facebook Watch and Facebook’s More Videos recommendations.
Citing the importance of intent and repeat viewership in surfacing videos for News Feed, Miller said that going forward, more weight will be added to videos that people seek out and return to week after week.
Facebook will also add more weight in its ranking to videos that keep people engaged, and especially those that are at least three minutes long.
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