Facebook Is Trying to Keep News Feed Free of Content Copied From Other Sites

The social network quietly tweaked its algorithm again

The most recent tweak to Facebook’s News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value.

The social network quietly announced the change in an update to a Newsroom post from May 2017, when it announced that fewer links to low-quality web pages would be included in News Feed.

The update contained a link to Facebook’s updated publisher guidelines, which suggested that legitimate publishers use its Rights Manager to safeguard their intellectual property.

The social network said publishers should answer the following questions before posting content:

  • Did I create all of the content myself?
  • Do I have permission to use all content I didn’t create that’s included in my post?
  • Does my use of the content I didn’t create fall within an exception to copyright infringement?
  • Is the content protected by intellectual property rights (for example, is it a short phrase, idea or public domain...
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