Facebook Is Testing Several New Products for Creators on Its Platform

Two new monetization options are among features being trialed

The Facebook Creator app for iOS Facebook
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Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last November.

Vice president of product Fidji Simo and director of entertainment partnerships Sibyl Goldman announced in a blog post that Facebook is “working to bring the Facebook Creator app to Android soon.”

The app is available globally for iOS, and it enables creators to create original video, add exclusive features to their Facebook Live offerings and connect with their communities on the social network.

Facebook is also testing a version of its Rights Manager intellectual property protection tool designed specifically for creators. The social network introduced Rights Manager in April 2016 as a way for video publishers and creators to prevent unauthorized use of their content.

Simo and Goldman also revealed that Facebook is testing a way to highlight creators’ top fans by displaying badges next to their names and adding their names to leaderboards of highly engaged fans. The test will begin with a “small set of creators in the coming weeks.”

They wrote, “We’ll identify top fans based on how often they comment, share, react or watch a creator’s content, as well as the creator’s interactions with the fan and other criteria. Fans will opt into this experience, and they can turn off the feature at any time.”

Facebook is also testing two new monetization features for creators:

  • A tool that helps join advertisers and creators for branded content opportunities. Creators will be able to compile portfolios highlighting the areas they specialize in, and advertisers can search those portfolios to find suitable partners for branded content campaigns.
  • A way to give fans an option to become supporters of their favorite creators, where fans would make monthly payments in exchange for perks such as exclusive content and badges highlighting their status as supporters. Simo and Goldman said the test of this feature, with “a small set of creators,” means that Facebook’s flagship app will now include an “In-App Purchase” label in the iTunes App Store and Google Play.

Finally, Facebook will start up a closed product testing program with “a small group of creators,” enabling them to test the tools revealed Monday, as well as other potential new features. Simo and Goldman wrote, “Creators in this program will get access to early test features and will spend time with our team to provide frequent and direct feedback. The goal of this collaborative product test is to help us more quickly iterate and build experiences that will benefit our entire creator community.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.