Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs.
A spokesperson for the social network said, “We are running a small-scale test and the concept is in the early stages right now,” declining to offer any further details.
Josh Constine of TechCrunch reported that LOL is in a private beta-test with some 100 high-school students, and those students signed non-disclosure agreements with the consent of their parents to participate in focus groups and one-on-one testing with Facebook employees.
According to Constine, LOL pulls content from top meme pages on the social network, and it is divided into categories including For You, Animals, Fails, Pranks, Wait for It, Savage, Classics, Gaming, Celebs, School and Stand Up.
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