Facebook Is Testing a Way for Users to Hit the Snooze Button on Specific Keywords

Posts containing those words won’t be seen in News Feed for 30 days

Avoid spoilers with Facebook's Keyword Snooze Facebook
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Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don’t want to see in your News Feed.

News Feed product manager Shruthi Muraleedharan revealed in a Newsroom post that the social network is testing a Keyword Snooze feature, which would enable users to keep posts containing a specific keyword out of their News Feeds for 30 days.

Users in the test group will see the option in the menu in the upper-right-hand corner of posts on their News Feeds.

Muraleedharan wrote, “Ever read a spoiler online before you’ve watched the last episode of the season? Or maybe you waited years for a movie sequel only to have your favorite blogger reveal the ending? We’ve all been there. To prevent future heartache, we’re beginning to test the next addition to our suite of News Feed controls, Keyword Snooze.”

Facebook began testing a feature enabling users to snooze friends, pages or groups without unfriending, unfollowing or leaving them, respectively, last September, and that feature officially debuted last December.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.