Facebook, Reese’s Peanut Butter Cups and State Farm are on board as sponsors for the long-anticipated debut of The Last Dance, the 10-part documentary series that tips off on ESPN Sunday (April 19) at 9 p.m. ET.
The Last Dance chronicles the National Basketball Association’s Chicago Bulls during the 1997-98 season, which resulted in the last championship of the dynasty led by superstar Michael Jordan and head coach Phil Jackson.
Facebook is presenting Trivia, featuring surprising statistics about the Bulls’ dynasty and the league in the 1990s.
ESPN will also create exclusive content for Facebook and Instagram, including preshow and post-show broadcasts on the network’s Facebook page hosted by Sarah Spain and an Instagram Live preshow on the SportsCenter account.
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