Facebook filed a lawsuit Thursday in the U.S. District Court for the Northern District of California alleging that New Zealand-based company Social Media Series and three individuals provided fake likes, views and followers to Instagram users.
Director of platform enforcement and litigation Jessica Romero said in a Newsroom post that the defendants allegedly used different companies and websites to sell those fake engagement services.
Romero wrote, “Inauthentic activity has no place on our platform. That’s why we devote significant resources to detecting and stopping this behavior, including blocking the creation and use of fake accounts and using machine learning technology to proactively find and remove inauthentic activity from Instagram. Today’s lawsuit is one more step in our ongoing efforts to protect people and prevent inauthentic behavior on Facebook and Instagram.”