Facebook announced two updates aimed at giving businesses on its platform more clarity into how people are interacting with their various platforms across the web.
The social network said in a blog post that it added eight new standard events, or actions that happen on websites, in applications or in-person.
Standard events are available to businesses via the Facebook pixel, the social network’s app events software-development kit and its offline conversion data, giving those brands information for ad targeting, optimization and measurement solutions.
The eight new standard events are: Contact, Customize Product, Donate, Find Location, Schedule, Start Trial, Submit Application and Subscribe.
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