As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn’t provide enough metrics from campaigns, the company is making its sophisticated “people-based” marketing tools available to all marketers.
In November, Facebook started shutting down its Atlas ad-serving platform and folding the team into the social network’s measurement department. That team has now created a measurement dashboard that gives marketers cross-platform stats they can use to analyze their Facebook and Instagram campaigns as well as ads that run on Facebook’s publisher partner sites.
Atlas,
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